Advertising and advertising in a market economy
Advertising is a word of Latin origin, the verb comes from the public - publication, which means bringing to the public. Advertising is an action related to the production of goods, Being outlined its premises since antiquity, in a rudimentary form, which has gained a permanent basis when the trade has become an independent activity.Types of advertising -Advertising real estateAggressive advertisingAdvertising itemsManipulation by advertisingAdvertising and PromotionMethods of advertisingB2B promotion project for full-service advertising agency Paletta & PartnersOnline advertisingAdvertising and communication
Advertising is a complex phenomenon, because of major issues that you highlight. Is primarily an economic phenomenon, as essential to the just released is the sales development. The manufacture of products able to meet market demand, accompanied by an advertising campaign designed to highlight the qualitative, functional, nutritional and an acceptable price, manufacturing companies can register appreciable expansion markets such products.
It is also a social phenomenon, because the scope of the advertising is aimed not only existing customers at a time, that effectively market a company, but targets and potential market, which constantly express their desire to know, to inform or can be convinced of the quality of products.Looking at advertising as a contemporary phenomenon, whose magnitude in the market economy can be explained by these factors:
1) Increasing the size of economic space - due to the abundance of products in general has made the transition from producer to the consumer market. The role of mediator in establishing contact between company and public, that between production and consumption, it is just advertising.
2) increase consumer purchasing power is materialized by increasing availability of consumer money.3) Will increase the purchase relates to increased population desire to buy, thus favoring consumption, but the limit of economic spending budget.
4) Accelerating over competition. Given the economy over competition between firms to monopolize a market or market segments becomes more acute. One of the many channels that engage battle for market supremacy in different products it is just advertising and commercial advertising.
5) standardization of products and increasing the role of brands.Standardization is intended to rationalize the types of products under broaden its product range and provide typing and unification of different dimensions of components. Mark to identify and quickly correct a company's products, allowing the destruction of competitive products that meet market needs the same groups.
In this way, the mark is a fulcrum of advertising action, becoming a true "flagship" of producatorului.Este welcome to point out two elements: advertising and commercial advertising. Etymologically, the two concepts have a common essence, but they express and highlight specific concepts or issues.
Vezi și
Publicitate este un termen de origine latina, care provine de la verbul publico - publicare, ceea ce semnifica aducere la cunostinta publicului. Publicitatea reprezinta o actiune legata de productia de marfuri, premisele acesteia conturandu-se inca din antichitate, intr-o forma rudimentara, care a capatat un caracter permanent in momentul in care comertul a devenit o activitate independenta.
Tipuri de publicitate -
Publicitate agresiva
Publicitate produs
Metodica in publicitate
Publicitatea este un fenomen complex, tocmai datorita aspectelor majore pe care le pune in evidenta. Este in primul rand un fenomen economic, intrucat scopul esential al publicitatii il reprezinta tocmai dezvoltarea vanzarilor. Prin fabricarea unor produse capabile sa satisfaca cererea pietei, insotite de o campanie publicitara menita sa reliefeze caracteristicile calitative, functionale, nutritive si un nivel acceptabil al preturilor, firmele producatoare pot inregistra expansiuni apreciabile pe pietele produselor respective.
Este, de asemenea, un fenomen social, deoarece campul de actiune al publicitatii nu se adreseaza numai clientelei existente la un moment dat, respectiv pietei efective a unei firme, ci vizeaza si piata potentiala, care isi manifesta in mod constant dorinta de a cunoaste, de a se informa sau care poate fi convinsa de calitatea unor produse.
Analizand publicitatea ca pe un fenomen contemporan, a carei amploare in cadrul economiei pe piata se poate explica prin urmatoarele cauze:
1) Cresterea dimensiunii spatiului economic - ca urmare a abundentei de produse in general s-a realizat trecerea de la piata producatorului la cea a consumatorului. Rolul de mediator prin care se stabileste contactul intre firma si public, respectiv intre productie si consum, revine tocmai publicitatii.
2) Cresterea puterii de cumparare a consumatorului se concretizeaza prin sporirea disponibilitatilor monetare ale consumatorilor.
3) Cresterea vointei de cumparare se refera la amplificarea dorintei populatiei de a cumpara, favorizand astfel consumul, insa in limita unor cheltuieli economice pentru bugetul sau.
4) Accelerarea ritmului in lupta concurentiala. In conditiile economiei lupta concurentiala dintre firme pentru acapararea unei piete sau a unor segmente de piata devine tot mai acuta. Unul dintre multiplele canale prin care se angajeaza lupta privind suprematia pietei la diferite produse il reprezinta tocmai reclama si publicitatea comerciala.
5) Standardizarea produselor si cresterea rolului marcilor. Standardizarea urmareste rationalizarea tipurilor de produse in conditiile largirii gamei sortimentale, precum si asigurarea tipizarii si unificarii diferitelor dimensiuni ale elementelor componente. Marca permite identificarea corecta si rapida a produselor realizate de o firma, permitand astfel distrugerea lor de produsele concurentiale care pe piata satisfac aceleasi grupe de nevoi.
In acest fel, marca se constituie intr-un punct de sprijin al actiunii publicitare, devenind un adevarat "blazon" al producatorului.Este binevenit sa evidentiem cele doua elemente: publicitatea si reclama comerciala. Etimologic, cele doua notiuni au o esenta comuna, dar ele exprima si pun in evidenta notiuni sau aspecte specifice.
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